Privacy Policy

Last updated: March 2026

1. About This Policy

DecisionBetter ("we", "us", "our") is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, disclose, and store your personal information when you interact with our website, services, and communications.

By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

  • Contact details: name, email address, phone number
  • Business information: business name, number of employees, industry
  • Communication records: emails, form submissions, booking details
  • Analytics data: anonymised website usage data including pages visited, time spent, browser type, device type, and approximate location (city level)
  • Booking information: date, time, and details of appointments made through our scheduling tools

3. How We Collect Information

We collect personal information through:

  • Website forms: our demo request and contact forms, processed via Formspree (formspree.io)
  • Booking tools: appointment scheduling via Cal.com
  • Analytics: Google Analytics 4 (GA4), which collects anonymised browsing data
  • Email communications: when you email us directly or respond to our communications
  • During service delivery: information you provide during training sessions, strategy calls, or project work

4. Purpose of Collection

We collect and use your personal information for the following purposes:

  • Service delivery: to provide AI training, consulting, and automation services
  • Communication: to respond to enquiries, schedule appointments, and send relevant updates
  • Improvement: to improve our website, services, and user experience
  • Legal compliance: to comply with applicable laws and regulations

5. Use of AI Tools

As an AI training and automation business, we use artificial intelligence tools in our operations. This may include:

  • AI-assisted communication drafting (e.g., email responses, proposals)
  • Workflow automation tools that process business data you provide
  • AI analysis of aggregated, de-identified data to improve our services

We do not use your personal information to train third-party AI models. Any AI processing of your data is strictly for the purpose of delivering services to you.

6. Third-Party Sharing

We do not sell, rent, or trade your personal information. We may share your information with the following types of service providers, solely for the purpose of delivering our services:

  • Formspree — form submission processing
  • Cal.com — appointment scheduling
  • Google Analytics — anonymised website analytics
  • Email service providers — for sending communications you've opted into
  • Cloud hosting providers — for website and data hosting

These providers are bound by their own privacy policies and applicable data protection laws.

7. Data Storage & Security

Your personal information is stored on secure servers. While we primarily use Australian-based services where possible, some data may be stored on servers located overseas (including the United States and the European Union) through our third-party service providers.

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These steps include:

  • Encryption of data in transit (SSL/TLS)
  • Access controls and authentication
  • Regular security reviews

8. Marketing Communications

We will only send you marketing communications if you have opted in or if we have a reasonable basis to believe you would be interested (e.g., you've requested a demo). You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Emailing us at [email protected]

Opting out of marketing will not affect transactional communications related to services you've purchased.

9. Cookies & Analytics

Our website uses Google Analytics 4 (GA4), which places cookies on your device to collect anonymised usage data. This data helps us understand how visitors use our website so we can improve it.

GA4 collects data such as:

  • Pages visited and time spent
  • Traffic sources and referral information
  • Device type, browser, and screen resolution
  • Approximate geographic location (city level)

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.

10. Your Rights Under the Privacy Act

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of any inaccurate, out-of-date, incomplete, or misleading information
  • Request deletion of your personal information (subject to legal obligations)
  • Opt out of marketing communications
  • Complain if you believe your privacy has been breached

To exercise any of these rights, please contact us using the details below.

11. Complaints

If you believe we have breached the Australian Privacy Principles, you may lodge a complaint by emailing us at [email protected]. We will respond to your complaint within 30 days.

If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this privacy policy or how we handle your personal information, please contact us: